Privacy Policy

Privacy Policy/Notice

This Privacy Policy sets out what we do with regards to the collecting, use and storage of your personal data. We are committed to upholding the security and confidentiality of your personal information.  This Privacy Notice set out how we manage, use and process this data in accordance with the Data Protection laws and regulations.

Who we are?

Blade and Rose Ltd,

Company registration number is 08424400

Unit 7 Fell Business Park, Underbarrow Road, Kendal Cumbria, UK.

This is a small family business and we design and sell a range of children’s clothing and accessories online direct to consumers and through specialist retail outlets.  We currently export to over 20 countries around the world and this is growing.

Blade and Rose Ltd is the data controller. This means that we are responsible for how we use personal information about you in accordance with data protection laws and regulations from the EU and UK.

Contact use on 01539 730880 or email

We have written and designed our Privacy Notice to comply with the need to explain our data processing activities in clear and plain English.  If there is anything you don’t understand, or would prefer to speak to us directly, then please get in touch Jonathan/ Amanda Peffer at


This notice provides the following information

  • What personal information do we collect
  • Where do we collect it from?
  • Why do need that information
  • How do we use it.
  • How do we keep it safe and secure both online and offline.
  • Legal basis for processing this information
  • How we meet the data protection principles
  • Your Data Protection Rights explained.

What Type of personal information do we collect and use?

  • Contact information – name, address, phone number, email address
  • Payment data – such as payment method, payment details and other information relating to payment. Note Blade and Rose does not store credit or debit card information. This is done via banking systems.
  • Record of products bought and sales information
  • Website usage data collected through Google Analytics. This includes site visits, IP address, pages visited, time spent on page, watching videos, requesting a newsletter or other on page action.  For more information on Google analytics please see our Cookie Policy
  • Email addresses, sales information, preferences
  • Social media addresses and information

How do we use your information?

We collect information for a variety of purposes:

  • To fulfil an order for products
  • To answer any queries and provide information about your order
  • To provide you with offers and marketing information
  • To help us develop new products
  • To monitor and improve our website and understand our customers engage with our website.  This helps us tailor relevant content.
  • To engage with customers on social media
  • To help us to sell into new areas geographically
  • To meet any legal obligations such as tax, health and safety.
  • To prevent fraud or other illegal activity
  • For use in market research
  • For legitimate direct marketing communications
  • To answer product and sales queries,

Direct Marketing

We use your personal information to send you offers and news about our products which may be of interest to you.   This includes our e newsletter and offers and vouchers about product which may be relevant to you or on specific requests for further information about our products. .

We may use your information to connect engage with you on social media platforms such as Facebook, Instagram, Pinterest or LinkedIn etc. 

We may use information provided by you to enter competitions and prize draws.

We never send direct marketing where you have asked us not to do so.  You can stop receiving our direct marketing communications at any time.  Just contact us at the email above or via our sales team.

Your Content

Feedback and reviews. If, at any time, you send to us any feedback, reviews, creative ideas, suggestions, proposals, plans or other materials, whether through the Website, via email, by postal mail or otherwise, you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any such content without any compensation to you.

Publishing your reviews. In particular, by submitting any feedback or reviews to us, you agree that we may publish such feedback or reviews on our Website, on Product-specific pages and/or on advertising content displayed on third party sites, without seeking your prior consent. Where we do so, we may attribute your feedback or review to your first name, but will always ensure that you are not identified by your full name or any other identifiers.

 Where and how do we collect information?

We collect most information directly from our customers when placing an order, or when requesting product information such as our newsletter, product and delivery enquiries.

We also collect automatic information on our website that helps give you a better user experience.  Information on this data can be found in our Cookie Policy. At the bottom of this page.  This contains information about the cookies we use, what they are for, what they do, and your rights regarding Cookies.

We may also collect data from referrals or from tradeshows and events

We may collect personal information from social media posts and other publicly available sources.

If you enter into any competitions that we may hold/run or take part in any surveys.

We may use credit reference agencies to protect you and us from fraud and criminal activity.

We do not buy in any personal data from third party sources.


Complying with Data Protection Law

In order for us to process your personal information we need to do so according the 6 data processing principles.

These are

  • We use it in a legal, fair and transparent way.
  • We only collect that data that is necessary for valid purposes,

Such as when you place an order.

  • We only collect sufficient information necessary to meet that purpose
  • Accuracy – we aim to keep your data up to date.

Please let us know if we have got any details incorrect and we will update them immediately

  • We only keep your information for as long as is necessary to complete the purpose for which it was obtained and fulfil our legitimate interests

After which it will be securely deleted or encrypted and archived. 

  • We aim to keep your data secure and confidential. See section on security

How long do we keep your information? 

We keep personal data for as long as necessary to fulfil the purposes for which it was collected and to fulfil our normal legitimate interests as a business. 

We may keep personal data in order to meet our legal obligations.

For those purposes where you gave us your consent to receive direct marketing, then we only keep it for as long as you stay subscribe to receiving the information.  You can unsubscribe at any time.

We have keep a suppression file for those who have withdrawn their consent to direct marketing . This is a legal requirement under the Data Protection Act 2018.  This is required so that we do not inadvertently contact you were you have asked us not to do so.

After a period of 5 years we anonymise personal data or delete it. Once anonymised the data cannot identify any ‘natural person’ and as such falls out of the scope of data protection laws and regulations.

What is our legal basis for processing the data

In accordance with data protection laws, we need a ‘lawful basis’ for collecting and using your personal information.

The lawful basis on which we rely in order to use your information for the purposes outlined in this policy are:

Contractual Obligations

These include contact details, payment details, delivery information, product safety

For example, when you order an item from us, we collect your delivery information and contact details.

Legal compliance

In certain circumstances we need to collect and process your data to comply with a legal obligation. 

For example, tax, accountancy reporting, product safety, reporting fraud or other criminal activity.


Legitimate Interest 

We use our legitimate interest as a commercial organisation so long as it is not outweighed by the potential impact on your rights.  These interests are those that you would expect a company to undertake as part of running a commercial operation.

For example, maintain and report on sales activities, or to send our customers information on new products and offers by post or by email.  To analyse trends in order to develop new products and services.  To carry out market research. 


In specific situations, we collect and process your data with your consent.

For examples, requesting our newsletter from our sign-up form on this website, or requesting more information at a trade show or other event.


Remember – you can stop receiving any direct marketing from us at any time regardless of which legal basis it is being processed under.

How We Share Your Information

We only share your information with companies acting on our behalf to provide a service; for example, fulfilling deliveries, fraud detection, credit risk reduction checks, IT systems support, web developers, digital agencies and internal audits. These are known as data processors, and only process personal data under an agreement with Blade and Rose.

We may share your personal data with the police or other companies and organisations to help prevent fraud or to investigate fraudulent activity.

We may share some personal information through social media platforms such as Facebook, and Twitter for example we have share buttons on our website.   We also use Google for our website analytics and to help us improve our marketing and website.  Information on these can be found in our Cookie Policy.

In the event that we sell or buy any business or assets, your personal data will be transferred and shared with the new company or business, along with any consents that you have given Blade and Rose to use your information. 

We may share your personal data with organisations and parties in order to meet our legal obligations.

We do not sell your data, nor do we share it with third parties.


Transferring Data out of the EU/EEU

We may in certain circumstances transfer, store or process your data outside of the EU/EEA. We will take all reasonable steps to ensure that your data is treated securely and in accordance with our privacy policy and that the transfer and processing complies with the GDPR and other data protection laws and regulations. 

For transfers to the USA, these will be made in accordance with the Privacy Shield agreement between the EU and USA. . For example, we currently use Mail Chimp as our email service provider who are based in the USA and are registered with the Privacy Shield scheme.  



We have put in place appropriate security measures to ensure that your personal information is stored and processed securely.  We also have put in place measure to prevent it being lost, altered or accessed without authority. We only share data with people and organisations who are authorised to do so and on our instructions.  All personal data is treated with the strictest of confidentiality.

Any payment transactions are encrypted using SSL security.

In today’s world, unfortunately, cybercrime is a challenge for all of us and is growing in it’s sophistication and volume.  Sending information via the Internet is not completely secure. We will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site and you do so at your own risk.

Emails and other messaging services are not completely secure, therefore please do be careful when sending us personal and sensitive information by email or for example via email or other messaging services/apps such as Facebook Messenger or WhatsApp.

When setting up an account with Blade and Rose, we recommend that you create a strong password. This should contain 11 to 16 characters using a mix of letters, numbers and special characters.

Blade and Rose will never ask you to confirm or supply any account or credit card details by email. They will never ask for you your PIN or other security access codes.  Please ring sales department if you are in any doubt or email


If you would like more information about Cyber Security, there are updates and information about secure browsing and internet shopping on the UK government’s National Cyber Security Centre

Your rights and choices explained

Under the data protection Act 2018 and the EU’s GDPR, you have a number of Rights with regards to your data protection.  These are outlined below.  If would like more information on these rights, please go to the Information Commissioner’s website


The Right to Access your information

This is known as a Subject Access Request or SAR.  You can request a copy of the personal information that we hold about you. 

This gives you the right to the following information

Confirmation that we are processing your personal data

A copy of that personal data

Clarification of the information contained in this privacy notice.

We may need to ask for information from you to confirm your identity.

This will be provided to you within 30 days, unless there are exceptional circumstances, and be supplied in an electronic format.

The Right to be Informed

 This privacy notice is part of our obligation to you to keep you informed.

We review this policy on a regular basis or if we plan to use personal information for a new purpose or undertake an new activity.

The Right to Data Portability

This means that you can ask for a copy of your sales account details.

The Right to Rectification

You have the right for any inaccurate personal data to be rectified or completed if incomplete. 

You can make this request verbally or in writing.

Right to Erasure or Right to be Forgotten

Where possible we will erase any personal data we hold on you on request .

However, we may have a legitimate reason for continuing to process that data.  We will advise you at the time should this be the case.

However, even so we will need to keep a record called a suppression file to ensure that we don’t send you any direct marketing information.

The Right to Restrict Processing – especially for Direct Marketing

You have the right to request us to restrict processing or suppression of your personal data at any time. 

You have the right to withdraw your consent for direct marketing purposes.

However, this is not an absolute right but dependent on the circumstances. 

 When you can exercise this right

  • When you believe the data to be inaccurate
  • It is being processed unlawfully
  • We, Blade and Rose, decide that we don’t need to keep your information, but you ask us to do so in order to log a formal complaint or pursue a legal challenge. 
  • You have objected to the processing, and whilst awaiting the outcome of this objection you can request that we stop processing the information. See section on the Right to Object below.

The Right to Object to us processing your personal data

You have the right to object in certain circumstances.

You have the absolute right to stop us using your personal data to send you direct marketing communications.

You can make this request verbally or in writing.

We will comply with this request within 30 days

Your Right to lodge a complaint with the local data protection authority

If you are not happy with any of our data protection activities or policies or how we are processing your personal information, you have the right to complain to the Information Commission.  This is the body in the UK who has the authority to implement data protection laws. 

In writing at

The Information Commission ICO

Wycliffe house

Water Lane

Wilmslow SK9 5AF

Or online at

Outside the UK & NI

If you are based outside of the UK, but within the EU, then you can refer to your local authority who will then lease with the UK Information Commissioner.  A list of EU Data Protection authorities can be found at…..


Rights Relating to Profiling and Automatic Processing.

Blade and Rose does not undertake any automated processing or behavioral profiling that produces a significant or similar legal effect.

Data Protection Laws

This privacy policy is part of our compliance with regards to the GDPR and the Data Protection Act 2018 and the Privacy and Electronic Communications Act 2002 amended 2011

For detailed information PECR can be found in our Cookie Policy.

Date of policy.  September 2018


Date of Review. September 2019


Any questions?

If you have any questions relating to this Privacy Notice, please contact us at


Cookie Policy

We understand that privacy is important to you. This policy explains how and why use cookies on our website to provide you with the best possible user experience and help us improve our site. 

You can choose not to accept cookies, but this will impact on the website’s functionality, layout and some of the features that make our site easy to use and access. It may also prevent you from taking full advantage of the websites functionality.   For example, you may not be able to save products to our shopping cart, pages may not display correctly, some of the site functions might not work as they should.

By continuing to browse our site, you consent to our placing cookies on your computer.

What are cookies?

Cookies are tiny text files that are transferred to your computer when you visit websites. They are used to for example to enhance your shopping experience, so we can ensure our site works fully for you.

What do cookies do?

  • Help us to analyse and monitor our website to make sure that it is working correctly.  They can record the areas in our site you have visited and for how long, as well as which products you viewed and purchased. We use this to help us improve our website so that it’s easy to use and so we can improve the services we provide.
  • They also help with the shopping process, making it more user friendly.  For example, they remember the contents of your shopping basket as you proceed through checkout. Enable you to ‘log in’ to your account so you can see information relating to your orders and manage your account. Cookies are safe and do not harbour viruses etc. They don’t hold information that can be used by others to identify you, nor do they contain nor store any confidential information such as your email address or payment details.

How long do Cookies last

There are different types of cookies and fall into two groups: Session and Persistent. Some are essential for the functioning of the website, other such as targeting cookies are used to provide you with relevant and targeted information.

Session Cookies  These are temporary cookies. They operate each time you access or log in to the site until you leave. As soon as they leave they are automatically deleted.

These cookies help with the functioning of the session such as allowing you to navigate around the site, remember what you have in your shopping cart, and allow us to take payment.

Persistent cookies these stay on the site after you have left. These help us analyse the website so that we can improve it’s content and performance. For example: remembering you journey around our site, remembering your preference when you come back, allow you to interface with social media sites.  

First and Third Party Cookies

First party cookies are set by the website every time you visit and are used to enable the site to function. For example remember where you’ve been on the site, and to remember items placed in the shopping cart.

Third party cookies are set by other websites (domains) to the one you are currently visiting and allow for tracking across the internet, for example, these enable you to use social media, and search engines to provide you with relevant content. They also provide analytics to help improve websites, as well as display relevant advertising content. 

Rakuten Advertising Cookie


rmuid Targeting cookies used by
Rakuten Advertising Affiliate
Network. Rakuten Advertising
Privacy Policy here
Expires within 365 days

How We Use Cookies

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not and ensure that the website is functioning correctly, and that you enjoy all the features and benefits of an ecommerce website.

For more information about cookies see the website 

Cookies that we use

Facebook ads, Facebook Connect, Google Ad words, Google Analytics, Google Tag Manager, Pinterest, Twitter & Rakuten

The websites/companies listed above use cookies to track our paid advertising activity and/or measure the performance of our website. We use the information collected by these cookies to help us determine where our ads will be most effective online and to improve ad targeting. The information collected through these cookies is anonymous and does not identify specific individuals or their details.

Google Analytics

Google Analytics uses cookies to collect data that helps us understand how people are using the Blade & Rose ltd site and where they came from. We use this information to identify how and where we can improve the customer experience. The information collected through these cookies is anonymous and does not identify specific individuals or their details.

Social Sharing

Please note that if you wish to share a product on a third-party website (such as Facebook, Twitter etc) you may be sent cookies from these websites. We don’t control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Can I turn cookies off?

Yes, you can turn them off in your browser. For third party cookies you have to turn them off at your browser or go to each site individually.  www.allaboutcookies.orgprovides detailed information on cookies and specific information for all browsers and how to manage your cookie preferences.

A Browser is the computer program you use to surf or navigate the internet.  Most popular ones are Internet Explorer, Mozilla Firefox, Google Chrome, Safari, Opera

If your browser is set to refuse all cookies, you will not be able to make purchases or take advantage of essential features of our Website, such as keeping products in your cart or receiving personalized recommendations. T

Links to Other Websites

Our website may contain links to other websites of interest. Blade and Rose does not have any control over the content nor privacy policy of these websites.  Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites.

Contact Us

For more information please contact Blade and Rose at